L'A tazza

Why does Lavazza take 20 % more for their coffee? Is it because of the taste? It could for sure be. But seconds after the clients has bought the coffee and moved away from the coffee machine, nobody sees the relation between the client and his good taste. He blends in with the rest because the cup he is holding is exactly the same as every other.

The aim is to resolve this problem with this project. The technology of production is the same as any other disposable cup. However, with this cup, a marketing effect of Lavazza will follow the client wherever he takes his cup. The client will also be recognized for his willingness to appreciate good taste by others.

In this way, the cup gives value to the coffee, as the coffee gives value to the cup.